Battery Unit
Contains a high power 220mAH Lithium Ion cell that powers the e-cigarette. Although it is commonly called a "battery" unit, it also contains other components within it like the airflow sensors and LED indicator.
Nicotine Cartridge
The nicotine cartridge is the mouthpiece of the e-cigarette and produces the nicotine vapor. It comes with its own self contained disposable atomizer coil, eliminating the need for a seperate atomizer unit.
Airflow Sensor
Pure's airflow sensors automatically activate the ecigarette when you take a puff, and ensure that it will not activate unintentionally. Some inferior model ecigs use microphone sensors that will activate to loud noises in a bar, your pocket, or even road noise in your car.
Carrying Case
Pure comes with a sleek and durable carrying case that resembles a cigarette pack in shape and size. It conveniently carries 1 USB Charger, 2 Batteries, and 3 Nicotine Cartridges.
