For those who enjoy the taste and feel of a rich, full-flavored tobacco cigarette, Classic has you covered. It's been said you can't improve on a classic, but with the new blu cartridges, you'll delight in even more of that familiar Classic flavor with every puff. Just one cartridge supplies as much satisfaction as a full pack of regular cigarettes. Try Classic today and go even further into tobacco country without the smell or unpleasant aftertaste.

Enjoy a refreshing blast of icy-cool mint every time with Magnificent Menthol. Just one blu cartridge equals a full pack of regular cigarettes, giving you an even bigger sub-zero surge of minty flavor to keep you as chill as an arctic wind.

Grab Java Jolt for that bolt of unmistakable coffee bean taste. It’s pure flavor in which even the most discerning coffee connoisseur can indulge. Like switching from plain ol' joe to espresso, just one blu cartridge delivers as much pleasure as an entire pack of regular cigarettes, meaning more delicious coffee taste with every puff. So, sit back, forget the world for a spell and drink in that robust Java Jolt taste.

The flavor explosion has arrived! Cherry Crush will spark your senses with its tangy burst of cherry-red goodness. A full pack's worth of enjoyment goes into every one of our newly enhanced blu cartridges, tempting your taste buds, puff after satisfying puff, with even more delicious cherry flavor than ever before.

Known to the ancients as a powerful aphrodisiac, vanilla's enticing aroma and intoxicating bouquet have enchanted people of all cultures for centuries. Experience the allure and pure essence of one of nature's most beguiling flavors, plus a hint of sweetness in every puff of Vivid Vanilla. A single cartridge delivers as much taste and enjoyment as a full pack of regular cigarettes, so pick up a pack of Vivid Vanilla and fall in love all over again.